Learn diy PR in your lunch break.
Three on-demand programs. 60 minutes each. Built by one of Australia’s leading PR agencies, for small businesses who can’t afford to wait.
Learn from one of the Herald Sun’s top 100 imagemakers behind Melbourne’s A-listers.
You know PR matters. You just can’t afford an agency.
You’ve been told you need media coverage, influencer partnerships and brand visibility — and you know it’s true. But hiring a PR agency costs thousands. Courses are generic. And AI will write your pitch but can’t tell you if your story is actually newsworthy. There’s been no middle ground. Until now.
Your Press Lab is PR education built by a premium agency.
Every program in Your Press Lab comes directly from what the team at KateCo PR does for clients every day. Not theory. Not recycled content. The actual tools, strategies and frameworks used by one of Australia’s leading PR agencies — distilled into 60 minutes so you can start applying it immediately.
Whether you’re ready to land your first media mention, build real influencer relationships, or host a standout brand event — we’ll show you exactly how, with the same playbook we use for our clients.
Three programs.
Three hours.
One focused hour each.
Get each program individually for $98 each or
as a Bundle for
$249
save $46
$295
All three programs.
Instant access.
Watch in your own time.
Built by a real agency. Made for founders.
Your Press Lab is the education arm of KateCo PR — an award-winning Australian agency with clients including Melbourne Fashion Week, Penfolds, Mattel and Polestar.
What used to cost thousands in agency fees is now available on demand.
Real agency strategy
Not theory. Built from live client campaigns.
Smarter than AI
These programs teach you what to do with your story, not just how to write it.
On your schedule
On-demand, no live sessions, no deadlines, lifetime access.
What founders are saying
Your Press Lab feels like a cheat sheet to PR to be honest! I’ve gained so much value from these short video modules. They are quick, easy to understand, and easy to apply. Kate’s advice has helped transform my business. THANK YOU for making this available to small businesses and brands who don’t always have a large budget for traditional PR.
Bessie Kay
abunDANCE the Movement
Your Press Lab made PR feel approachable, strategic, and genuinely fun to learn. As a fashion design agency, it gave us a clearer understanding of how to position our work in a way that actually connects with media and audiences. Super practical, insightful, and full of advice you can apply straight away. Genuinely the best decision we made. Take this as a sign to do the course.
Emma Chapman
Marketing & Growth Manager, STACKED Fashion Design Agency
We’ve worked with Kate and KateCo across Melbourne Fashion Week, Moomba and Firelight Festival. They know the Australian PR landscape better than anyone. If they’ve built an education product, it’s the real thing.
Sally Wright
Melbourne Fashion Week
Working with KateCo. PR showed me exactly what well-executed PR looks like. That same expertise sits at the heart of Your Press Lab. If you’re looking to approach PR with confidence and the backing of real experience, you’re in safe hands.
Matteo Bruno
VALARC GROUP
Not sure where to start with PR?
Download our free PR starter guide — five things every founder should know before pitching to a journalist.
Not ready to go it alone?
Don’t have time to manage your own PR, influencers and events? The KateCo PR team can do it for you. We’ve worked with brands including Penfolds, Melbourne Fashion Week, Polestar, Myer and Louis Vuitton.
Questions? We’ve got answers.
Each program is available individually for $98, or buy all three with the On Demand PR Toolkit for $249: saving $46. Instant access, no expiry.
None at all. Built for founders starting from scratch — no jargon, just practical knowledge you can use immediately.
AI can write the pitch. It cannot tell you whether your story is newsworthy, who to send it to, or why it’s not landing. Your Press Lab gives you the strategy that makes AI output actually work.
Ready to get your business in the press?
Join the founders already using Your Press Lab to build their visibility — without the agency price tag.
On Demand PR Toolkit
All three programs. Three hours. One price.
$249, save $46
For the early bird off there are